Citation

Che, Anyee and Gan, Chin Yee (2026) Factors Affecting the Adoption of Digital Banking Services Among Generation Z in Malaysia. Studies in Big Data, 192. pp. 39-47. ISSN 2197-6503

Text Factors Affecting the Adoption of Digital Banking Services Among Generation Z in Malaysia _ Springer Nature Link.pdf - Published Version Restricted to Repository staff only Download (657kB)

Abstract

This research examines the factors affecting the adoption of digital banking services among Generation Z in Malaysia. The research investigated determinants such as perceived usefulness (PU), perceived ease of use (PEOU), trust, and perceived risk (PR) through the Technology Acceptance Model (TAM), Extended Technology Acceptance Model (ETAM), and Commitment-Trust Theory (CTT). It adopted a quantitative approach. Data was collected from 200 respondents and analyzed with SPSS. The findings indicated that PU, PEOU, and trust significantly impact digital banking adoption, whereas perceived risk showed non-significance. These results opened avenues through which financial institutions can better digitally banking services and even help to build trust among users.

Item Type:	Article
Uncontrolled Keywords:	Digital banking adoption, Generation Z
Subjects:	H Social Sciences > HG Finance > HG1501-3550 Banking
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	30 Oct 2026 03:09
Last Modified:	30 Oct 2026 03:09
URII:	http://shdl.mmu.edu.my/id/eprint/17035

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