Citation
Yee, Ding Wei (2009) Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This paper examines the drivers of consumer acceptance of SMS-based mobile marketing which will henceforth be referred to as M-marketing.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HM Sociology |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 23 Sep 2010 02:20 |
| Last Modified: | 23 Sep 2010 02:20 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1665 |
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