Citation

Raime, Sharfika and Abd. Rahman, Norsafriman and Abdullah Hashim, Raemah and Shamsudin, Mohd. Farid (2026) Cultivating Responsible Artificial Intelligence Practices in Malaysian Higher Education. International Journal of Management Finance and Accounting, 7 (1). p. 448. ISSN 2735-1009

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Abstract

The integration of Artificial Intelligence (AI) in higher education presents both opportunities and ethical challenges. In Malaysia, private universities are adopting AI at a pace that often outshines the development of governance frameworks, raising concerns over transparency, data privacy, and ethical literacy. This research examines the influence of three predictors (AI Transparency, Data Privacy Awareness, and Ethical AI Literacy) on the ethical use of AI among 221 academicians. Guided by Deontological Ethical Theory and employing a quantitative correlational design, the analysis revealed strong and significant relationships among all variables. Data Privacy Awareness emerged as the most consistent and positive predictor of ethical AI usage. Interestingly, AI Transparency and Ethical AI Literacy showed suppressor effects, meaning their predictive power became clearer when accounting for the influence of other variables. The model achieved an R² value of 0.653, indicating that the predictors explained 65.3% of the variance in ethical AI behaviours. The research makes three key contributions. Firstly, it addresses a gap in AI ethics research within Malaysian private universities, integrating philosophical and empirical perspectives to inform governance. Lastly, it provides actionable insights for policy and training. By emphasising the need for transparent practices, robust data protection, and ethical literacy programmes, the findings directly support SDG 4 (Quality Education) by promoting responsible digital competencies and SDG 16 (Peace, Justice and Strong Institutions) by encouraging ethical governance in AI adoption.

Item Type:	Article
Uncontrolled Keywords:	Artificial Intelligence Literacy, Artificial Intelligence Transparency, Data Privacy, Ethical Artificial Intelligence, Higher Education
Subjects:	L Education > LB Theory and practice of education > LB2300-2430 Higher education
Divisions:	Others
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	08 Jul 2026 08:02
Last Modified:	08 Jul 2026 08:02
URII:	http://shdl.mmu.edu.my/id/eprint/16270

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