Citation

Bagheli, Tayebeh (2009) Gender And Media Preference In Cosmetic And Hygienic Products: A Study In Iran. Masters thesis, Multimedia University.

Full text not available from this repository.

Abstract

This study is intended to investigate the relationship between gender and media preference along with the opinion of customers regarding cosmetic and hygienic products. how gender may influence customers' choice of different media. This includes media habits and media consumptions of customers that provide marketers with insight into customer behavior with respect to communication channels.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HX Socialism. Communism. Anarchism
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	23 Sep 2010 04:02
Last Modified:	23 Sep 2010 04:02
URII:	http://shdl.mmu.edu.my/id/eprint/1594

Downloads

Edit (login required)