Citation
Jie, Sun (2009) Attitude Of Chinese Teenagers Toward Fashion Brands. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The purpose of this study i sto explore the relationship between factors and the perception of teenagers towards fashion brands in China. It was proposed thet the four factors are advertising, product , culture and peacocky of China's singleton.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | G Geography. Anthropology. Recreation > GT Manners and customs (General) |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 23 Sep 2010 06:38 |
| Last Modified: | 23 Sep 2010 06:38 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1573 |
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