Citation

Tai, Hen Toong and Lim, Liyen and Liew, Yee Ping and Yeow, Jian Ai (2026) Effectiveness of Social Media as E-Learning Tool—The Case of Multimedia University Malaysia. Studies in Systems, Decision and Control, 612. pp. 749-760. ISSN 2198-4182

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Abstract

The increasing prevalence of social media has resulted in an increasing trend among university students using it for educational purposes. The purpose of this study is to examine the utilisation of social-media by university students as a means of facilitating e-learning, offering new insights into the effectiveness of social media in online education. The theoretical framework of this paper was constructed upon the Technology Acceptance Model (TAM). This study utilised a descriptive approach, issuing online questionnaires to gather data from Multimedia University students who used social media technology instruments for e-learning. The findings indicated that the students involved in this study demonstrated favourable attitudes towards employing social-media as an e-learning instrument. Additional research is necessary to evaluate the preference of social-media in e-learning as compared to physical learning experience.

Item Type:	Article
Uncontrolled Keywords:	E-learning tool
Subjects:	L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions:	Faculty of Information Science and Technology (FIST)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	10 Feb 2026 02:58
Last Modified:	10 Feb 2026 02:58
URII:	http://shdl.mmu.edu.my/id/eprint/15276

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