Citation

Ngo, Tuan Anh and Hoang, Van Hao and Nguyen, Phuong Mai and Salman, Ahmad Cruise Tourism Motivations in Flux: A Systematic Review. African Journal of Hospitality, Tourism and Leisure, 14 (2). pp. 317-325. ISSN 2223-814X

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Abstract

This systematic review analyses the main motives that push people to the cruise modal and examines how health crises and other external factors influence those motives. The study synthesizes peer reviewed articles identified in the Scopus database using a 21-year timeframe (2003-2024). Results show that travelers’ decisions are influenced not only by ‘traditional’ incentives of comfort, novelty, and social interaction, but also by progressively evolving issues of risk, brand reputation, and health protocols. Specifically, global disruptions can radically shift what should get priority, calling for transparency, and being crisis ready. This underscores the importance of satisfaction, enjoyment and previous experiences in the continuous process of stimulating intention to cruise, yet these are increasingly determined by perceived risk and the quality of crisis management. Operational measures with healthcare quality guarantees along with consistent communications will help operators and decision-makers build traveller confidence. Uncertain times require careful plans which unite marketing innovation with technological advancements and stakeholder partnerships to maintain market demand. This systematic review builds on earlier tourism research, offering a more granular depiction of cruise travellers’ shifting motivations, thereby yielding insights that can shape both theoretical perspectives and practical planning in the broader cruise tourism sector for robust future industry growth.

Item Type:	Article
Uncontrolled Keywords:	Cruise tourism
Subjects:	Z Bibliography. Library Science. Information Resources > ZA3038-5190 Information resources (General)
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	10 Dec 2025 09:22
Last Modified:	13 Dec 2025 02:04
URII:	http://shdl.mmu.edu.my/id/eprint/15058

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