Citation
Camare, Hooman Mostofi (2008) Studying Green Purchase Behavior Of Malaysian Consumers. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This study has used theory of planned behaviour to study green purchase behaviour of Malaysian consumer. This theory uses perceived consumer effectiveness, arritudes and subjective norms as predisctors of behavioural intention.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | G Geography. Anthropology. Recreation > GE Environmental Sciences (General) |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 05 Oct 2010 06:25 |
| Last Modified: | 05 Oct 2010 06:25 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1481 |
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