Citation

Tan, Siow Hooi and Yap, Yee Yann and Tan, Siow Kian and Mohd Reza, Mia Deanna Sara (2025) Unlocking Digital Payments: Understanding E-wallet Adoption Among Malaysia’s Older Adults. Vision: The Journal of Business Perspective. ISSN 0972-2629

Text Unlocking Digital Payments_ Understanding E-wallet Adoption Among Malaysia’s Older Adults - Siow-Hooi Tan, Yee-Yann Yap, Siow-Kian Tan, Mia Deanna Sara Mohd Reza, 2025.pdf - Published Version Restricted to Repository staff only Download (173kB)

Abstract

This study aims to extend the understanding of user intentions towards the increasingly popular e-wallet technology among older adults in Malaysia. The research model is assessed using partial least squares–structural equation modelling and importance-performance map analysis (IPMA), drawing upon data collected from 127 older adult respondents in Malaysia. Results affirm that users’ perceived satisfaction, hedonic motivation and self-efficacy are the most influential predictors of use intention among this demographic. Perceived satisfaction is influenced not only by well-established constructs, for instance, perceived ease of use, usefulness and perceived risk, but also by grievance redressal and independent living capabilities. IPMA results align with the core drivers of self-efficacy, perceived satisfaction and hedonic motivation. These findings, derived from a survey of older adults, offer practical insights for manufacturers of innovative e-wallet solutions. Marketers can use these findings to craft targeted strategies promoting e-wallet adoption within this demographic.

Item Type:	Article
Uncontrolled Keywords:	Business Environment, consumer behaviour, financial services
Subjects:	H Social Sciences > HG Finance
Divisions:	Faculty of Management (FOM)
Depositing User:	Nurin Syazwani Azmi
Date Deposited:	07 Nov 2025 07:03
Last Modified:	10 Nov 2025 01:42
URII:	http://shdl.mmu.edu.my/id/eprint/14778

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