Citation

Kim, Long and Jindabot, Teerasak and Yeo, Sook Fern and Wichianrat, Kanyanit (2025) A Structural Model for Customer Perceived Value in E-banking Service. Vikalpa: The Journal for Decision Makers, 50 (3). pp. 270-282. ISSN 0256-0909

Text A Structural Model for Customer Perceived Value in E-banking Service.pdf - Published Version Restricted to Repository staff only Download (696kB)

Abstract

The primary goal of this research was to investigate the evolution of customer perceived value in the e-banking service industry through understanding the impacts of service quality dimensions and perceived risk. This study used the convenience sampling technique to survey 700 bank customers in Cambodia. Furthermore, the study used the structural equation model to analyse the data. The results reveal that staff behaviour, physical evidence and IT transaction showed significant effects on perceived risk. Finally, only physical evidence and IT transaction were found to have significant effects on customer perceived value.

Item Type:	Article
Uncontrolled Keywords:	E-banking service
Subjects:	H Social Sciences > HG Finance > HG1501-3550 Banking H Social Sciences > HG Finance > HG1710 Electronic Funds Transfers
Divisions:	Others
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	27 Aug 2025 01:54
Last Modified:	27 Aug 2025 01:54
URII:	http://shdl.mmu.edu.my/id/eprint/14410

Downloads

Edit (login required)