Citation

Hashim, Hazlaili and Lee, Hau Khai and Jamaluddin, Hasmida and Melatu Samsi, Siti Zakiah (2025) Drivers of Cryptocurrency Adoption Among Malaysian Generation Z: An Application of the UTAUT Model. Journal of Logistics, Informatics and Service Science, 12 (3). pp. 32-49. ISSN 2409-2665

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Abstract

The uptrend of popularity in affirming cryptocurrency as an alternative to fiat currencies has been astounding, especially affecting Generation Z. The potential of cryptocurrencies became more conspicuous and the market for it widespread. Younger minds, in recent years, have been taken back by the potential for fast financial gains. Hence, the objective of this study is to investigate and identify the factors that affect behavioral intention of cryptocurrencies adoption among Generation Z. The Unified Theory of Acceptance and Use of Technology (UTAUT) is the theoretical model for this study. Data from 155 respondents who fall within the Generation Z age range is gathered using the purposive sampling non-probability sampling methods. The findings showed that performance expectancy, facilitating conditions, effort expectancy, act as significant predictors of behavioral intention of cryptocurrency adoption among Generation Z. Whereas perceived risk and social influence does not have significant relationship with the behavioral intention to adopt cryptocurrency. This study provides a comprehensive overview of the factors that contribute to Generation Z's behavioral intention to invest in cryptocurrency and actionable advice for educational institutions, financial institutions and legislators managing youth, finance, and the digital age.

Item Type:	Article
Uncontrolled Keywords:	Cryptocurrency
Subjects:	H Social Sciences > HG Finance > HG1710 Electronic Funds Transfers
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	29 Jul 2025 01:57
Last Modified:	31 Jul 2025 08:06
URII:	http://shdl.mmu.edu.my/id/eprint/14332

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