Citation

Yang, Jingyan and Tan, Siow Kian (2025) Sustainable development of rural education tourism – the case of Dashu Town, Chun’an County. Issues and Perspectives in Business and Social Sciences, 5 (1). pp. 71-84. ISSN 2785-9266

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Abstract

This study explores sustainable development and the design of rural educational tourism products. The integration of rural educational tourism may achieve win-win outcomes. Nevertheless, the methodof integrating these two to achieve sustainable development is yet to be fully understood. Dashu Town, a rural areaknown for elements of patriotism and natural resources, is a highlight of Chun’an government in developing its tourism industry. Twelve tourism products were observed in this study, and twenty respondents were interviewed. A total of 45 concepts of rural educational tourism emerged and were categorised under four main themes: patriotism, agricultural, life skills training, and rural culture and art. The values of these four themes were defined and illustratedin this paper. Toachieve sustainable development, suggestions to enhance the supporting elements, integrate the services, and bridge the administrative gaps were illustrated

Item Type:	Article
Uncontrolled Keywords:	Education, tourism
Subjects:	L Education > L Education (General) N Fine Arts > NA Architecture
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	25 Jun 2025 03:00
Last Modified:	25 Jun 2025 03:00
URII:	http://shdl.mmu.edu.my/id/eprint/13963

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