Citation

Liu, LingJuan and Balakrishnan, Kavitha and Man, Nurafiq Inani (2025) The influencing factors of international long-term competitiveness of Chinese Kung Fu films. Cogent Arts & Humanities, 12 (1). ISSN 2331-1983

Text The influencing factors of international long-term competitiveness of Chinese Kung Fu films.pdf - Published Version Restricted to Repository staff only Download (1MB)

Abstract

Chinese martial arts films are one of the Chinese film genres with wide dissemination and high popularity. owever, the decline in box office in the North merican market has weakened their ability to maintain an advantage, develop, and profit in long-term competition, that is, long-term competitiveness. n this study, data mining techniques were used to screen out Chinese martial arts films with long-term competitiveness on the nternet Movie atabase (Mb) from 2000 to 2020. he influencing factors and their influence on overseas audiences were analyzed to explore the long-term international influence of Chinese martial arts films in global dissemination. he long-term influence of films is different from the immediate influence reflected by box - office figures, and it places more emphasis on spiritual functions and cultural values. Chinese martial arts films are highly ‘Chinese - characteristic’ (incorporating traditional cultural elements, demonstrating national spirit and values, and highlighting the unique charm of China in many aspects). heir narrative and dissemination essentially represent Chinese culture, symbolize the country’s cultural soft power, and are also unique cultural and spiritual products.

Item Type:	Article
Uncontrolled Keywords:	Box office, chinese kung fu movies
Subjects:	N Fine Arts > N Visual arts
Divisions:	Faculty of Applied Communication (FAC)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	03 Jun 2025 03:34
Last Modified:	03 Jun 2025 03:34
URII:	http://shdl.mmu.edu.my/id/eprint/13918

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