Citation

Abdul Rahman, Khairul Nisha (2024) Impact of technology diffusion on online shopper. Masters thesis, Multimedia University.

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Abstract

These days shoppers' buying aim has developed with the assistance of social media platforms. Before making a purchase decision, consumers can actively seek out information about a product or service and other customers' experiences on social media. The reason for this examination is to research the impact of social media platform factors on customers' buying aims among the public in Malaysia. Utilizations and Satisfaction Hypothesis were utilized to make sense of the impact of social media platforms' factors of diffusion of technology such as relative advantage, compatibility, complexity, and observability. The study also focuses on perceived risk using the Theory of Planned Behaviour (TPB) factors such as subjective norm, perceived behavioral control, and attitudes that encourage or discourage shoppers from purchasing products and services through social media platforms. Pilot test was conducted for 242 respondents and every one of the factors had a Cronbach's alpha outcome of more than 0.6 which is adequate. The survey's data were gathered from 242respondents from various Malaysians using a simple random sampling method. A Measurable Bundle for the Sociologies (SPSS) was utilized to assess the information. The multiple regression analysis revealed that consumers' social media purchase intentions are significantly influenced by all the factors. Accordingly, this exploration proposes that advertisers need to pressure the significance of positive electronic verbal exchange in dispersing helpful data to purchasers and increase the commitment with the worthy cognizant shoppers. This exploration additionally recommends that future analysts concentrate on different variables of social media that can impact the buyers' buying aim so the unseen elements in this examination can be made sense of. The outcomes show designs of social media shopping experience and internet shopping inspirations that lead to high buying goals. This study takes a stride further the writing of social media shopping and the hypothetical ground of how customers' internet shopping experience joins with their internet shopping inspirations to foresee and clear up the expanded expectations for procurement. The discoveries offer ramifications for the two analysts and online retailers, with respect to the improvement of new speculations in customized social media business and the arrangement of customized administrations. The primary objective of this study is to review the previously published works in the field of customer acceptance and trust for online product purchases, as well as the dissemination of technology, in terms of its objectives, findings, and recommendations for the future. In light of the previous significant technological advancements, the research community must fill the research gap in customer acceptance and related areas. Customers of an online Malaysian market could be useful research subjects. A rough model for customer acceptance of online product purchases could be established by taking into account the review and findings of subsequent studies. This would also keep the research field abreast of the most recent technological advancements. For the growth of the market, and primarily in the social media fields, it is crucial to comprehend customer behaviour at each stage of the supply chain.

Item Type:	Thesis (Masters)
Additional Information:	Call No.: HM742 .K43 2024
Uncontrolled Keywords:	Social media—Influence
Subjects:	H Social Sciences > HM Sociology > HM711-806 Groups and organizations
Divisions:	Faculty of Management (FOM) > MBA Programme
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	22 May 2025 05:42
Last Modified:	22 May 2025 05:42
URII:	http://shdl.mmu.edu.my/id/eprint/13804

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