Citation

Yang, Jing Yan (2023) Rural tourism product development - A case study of Dashu Town of Chun'an county. Masters thesis, Multimedia University.

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Abstract

The purpose of this study is to explore the development and design of rural educational tourism products. Previous studies have more emphasis on rural tourism and educational tourism respectively, but there are fewer studies on the integration of rural tourism and educational tourism industry, and the development of rural educational tourism products has not been studied. Taking Dashu Town as an example, this study conducted in-depth research on the rural educational tourism products of Dashu Town through field trip observations and in-depth interviews. Four rural educational tourism products themes were emerged: patriotism, agricultural, life skills and rural culture. The findings illustrate the conceptual connotation and elements of these four themes.

Item Type:	Thesis (Masters)
Additional Information:	Call No.: G155.C55 Y36 2023
Uncontrolled Keywords:	Rural tourism—China
Subjects:	G Geography. Anthropology. Recreation > G Geography > G1-922 Geography (General)
Divisions:	Faculty of Management (FOM) > MBA Programme
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	21 May 2025 02:20
Last Modified:	21 May 2025 02:20
URII:	http://shdl.mmu.edu.my/id/eprint/13782

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