Citation
Yan, Wai Pheng (2007) The Use Of Website As A Customer Relationship Building Tool. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
Website should help to establish, build and maintain long term customer relationship. To establish relationship with online customers, it is important for company to understand the web user experience and how they interact with the website.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 02 Sep 2010 06:27 |
| Last Modified: | 02 Sep 2010 06:27 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1348 |
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