Citation

Mohd Nor, Nur Haniz and Mahmud Zuhudi, Nurul Wahidah and Lee, Fong Yee and Nisar, Qasim Ali and Prema, Ponnudurai (2024) The exploration of Malaysian public awareness on MCMC’s CYL campaign. SEARCH Journal of Media and Communication Research. ISSN 2672-7080

Text SEARCH-2024-P10-16-ICOMS2023.pdf - Published Version Restricted to Repository staff only Download (448kB)

Abstract

What is MCMC? How important is the MCMC label? Malaysian Communications and Multimedia Commission (MCMC) is a Malaysian government regulatory body that regulates the communications and multimedia industry in accordance with the MCMC Act (1998). One of its best initiatives is the MCMC label. The MCMC label in every communication device in Malaysia is important as it verifies that the device is legal, safe to use and meets the Communications and Multimedia (Technical Standards) Regulation 2000. Yet, Malaysian users are still lacking of the awareness on the importance of the MCMC label in the communication devices that they purchase. In this context, this study aims to explore the public awareness and knowledge of the importance of the MCMC label for communications equipment, through the Check Your Label (CYL) campaign, organised by MCMC. The research adopted a qualitative method via focus group interviews to achieve this aim. A total of 16 participants were selected from public consumers who had purchased a communication device in Malaysia and shopkeepers who sell communication devices. The study demonstrates that there is a need to improve the visibility of the MCMC label and ensure that all products are MCMC-certified and safe to use. Additionally, marketing strategies should inject more creativity through videos, social media, and humour to raise more widespread awareness.

Item Type:	Article
Uncontrolled Keywords:	Communication devices
Subjects:	H Social Sciences > HV Social pathology. Social and public welfare. Criminology
Divisions:	Faculty of Computing and Informatics (FCI)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	05 Dec 2024 02:53
Last Modified:	05 Dec 2024 02:53
URII:	http://shdl.mmu.edu.my/id/eprint/13243

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