Citation

Mohd Hanapiah, Muhammad Luqman Hakim and Md Nasir, Suraya (2024) A Systematic Review towards Evolution of Interactive Storytelling and Audience Engagement in Films. International Journal of Creative Multimedia, 5 (1). pp. 55-73. ISSN 2716-6333

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Abstract

This systematic review explores the evolution and impact of interactive storytelling in films on audience engagement. Research questions probed into how interactive storytelling in films has been discussed in literature, the role of technology in shaping narratives, and the influence of audience physiological and emotional responses on storytelling outcomes. The research objectives centered on identifying key themes and the interplay between technology, narrative innovation, and audience interaction in contemporary storytelling. Through a comprehensive selection process, 163 articles were reviewed, resulting in three significant themes: interactive narrative and media convergence, the impact of technology on storytelling, and audience engagement and interaction. Each theme explores the dynamic relationship between technology, diverse narrative structures, and audience participation. Methodologically, an integrative approach was employed to analyze varied research designs, culminating in thematic categorization. The findings call attention to the transformative influence of technology on storytelling and the shift from passive to active audience participation. Future research endeavors could focus on creating a comprehensive framework for an interactive film and ways to implement interactive films into broader mediums such as cinema.

Item Type:	Article
Uncontrolled Keywords:	Audience engagement, Films, Interactive
Subjects:	P Language and Literature > PN Literature (General)
Divisions:	Others
Depositing User:	Mr. MUHAMMAD AZRUL MOSRI
Date Deposited:	06 Sep 2024 07:30
Last Modified:	06 Sep 2024 07:30
URII:	http://shdl.mmu.edu.my/id/eprint/12977

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