A Synthesized Framework Explaining Job Application Among IT Graduates in Malaysia


Ashimkanova, Symbat and Al Mamun, Abdullah Sarwar and Oh, Vincent Kim Seng (2023) A Synthesized Framework Explaining Job Application Among IT Graduates in Malaysia. Journal of System and Management Sciences, 13 (6). pp. 298-321. ISSN 1816-6075, 1818-0523

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This empirical research paper investigates the determinants of job application among IT graduates in Malaysia by applying Impression Management Theory and Signaling Theory. The primary objective of the study is to propose solutions to address the challenges faced by employers in the Malaysian IT industry when it comes to attracting high-quality talent to their organizations. The factors under investigation include employer brand and organizational attractiveness. The employer brand factor consists of sub-factors, such as the enthusiasm dimension, capabilities dimension, and digital branding. On the other hand, the organizational attractiveness factor comprises sub-factors including development value, application value, economic value, and social value. The study also explores the role of social networking sites, which are internet-based platforms facilitating various networking activities, in the job application process. By conducting statistical tests using SPSS, the empirical findings indicate that employer brand capabilities and the digital brand dimension positively influence jobseekers' intention to apply for vacant positions. Furthermore, social networking websites moderate the relationship between the employer brand and the intention to apply. The study also reveals that development value, application value, social value, and economic value significantly impact the intention to apply. However, no significant relationship was found between employer brand enthusiasm and the intention to apply for vacant positions. Additionally, the study concludes that social networking websites do not moderate the relationship between organizational attractiveness and the intention to apply for vacant positions. The utilization of social networking sites is highlighted as highly beneficial for employers seeking to advertise job vacancies and for job seekers searching for opportunities. The results of this study can assist recruiting organizations in enhancing their employer brand and organizational attractiveness by effectively utilizing social networking sites. This enables employers to advertise job vacancies more successfully, while graduates gain access to comprehensive and competent job opportunities more efficiently. In summary, this research contributes valuable insights into the factors influencing job application behavior among IT graduates in Malaysia. The study emphasizes the importance of employer brand, organizational attractiveness, and social networking sites in attracting and matching quality talent with available job vacancies. The findings can guide recruiting organizations in improving their recruitment strategies, ultimately benefiting both employers and job seekers alike.

Item Type: Article
Uncontrolled Keywords: Motivation, Employment
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5549-5549.5 Personnel management. Employment management
Divisions: Faculty of Management (FOM)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 01 Dec 2023 00:56
Last Modified: 01 Dec 2023 00:56
URII: http://shdl.mmu.edu.my/id/eprint/11880


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