Citation

Chelvarayan, Anushia and Chin, Brandon Jian Wee and Yeo, Sook Fern (2022) E-Shopping During Covid 19 Pandemic: Consumers' Perception in Malaysia. In: 2022 International Conference on Digital Transformation and Intelligence (ICDI), 1-2 Dec. 2022, Sarawak, Malaysia.

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Abstract

The research discusses about factors affecting Malaysian consumers' intention towards E-shopping during Covid-19 pandemic. The factors involved in this study are perceived ease of use, perceived usefulness, subjective norms, product involvement, and perceived risk. In our current generation, online buyers are getting more pervasive due to the advancement in technology which will save the time of the online buyers. As the Covid-19 pandemic outbreak, there is a sharp increase of Malaysian consumers purchasing product and services from online platform. The research was conducted via a cross sectional study within a period of 6 months. Data was collected via online questionnaire from a total of 150 respondents and analysed using SPSS. The findings from this research indicates that perceived ease of use and subjective norm have a significant relationship with Malaysian consumers' intention towards E-shopping during Covid-19 pandemic. However, perceived usefulness, product intention and perceived risk did not have a significant relationship with Malaysian consumers' intention towards E-shopping during Covid-19 pandemic.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	E-shopping , perception , Covid-19 , perceived ease of use , perceived usefulness , subjective norm , product intention , perceived risk
Subjects:	T Technology > TX Home economics > TX301-339 The house Including arrangement, care, servants
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	14 Mar 2023 02:42
Last Modified:	14 Mar 2023 02:42
URII:	http://shdl.mmu.edu.my/id/eprint/11218

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