Citation

Goh, Choon Fu and Long, Chiau Ming and Humaira Fedelis, Nur Aisyah and Hamdan, Halimaton and Chuah, Soo Cheng and Yeo, Sook Fern and Tan, Cheng Ling and Wong, Tin Wui (2023) Critical insights of nano-based pharmaceutical, cosmeceutical and nutraceutical products: Empirical evidence from the consumption values perspective. Journal of Retailing and Consumer Services, 72. p. 103270. ISSN 0969-6989

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Abstract

Nanotechnology has received a widespread application recently in the development of pharmaceutical, cosmeceutical and nutraceutical (PCN) products through utilizing nanomaterials in the formulation and/or shaping of the finished products at nanoscale. This study investigates factors influencing Malaysia consumer decisions in nano-based PCN products purchase by consumption values theory (n = 181). The moderating effect of nano labelling on consumption decisions is examined. Nano labelling is found to strengthen the relationship between epistemic value and consumption decisions. The knowledge-based consumption decisions can be misled by inappropriate label information that has implications for policy makers and marketing practitioners.

Item Type:	Article
Uncontrolled Keywords:	Pharmaceutical Cosmeceutical Nutraceutical Nanotechnology Consumption values theory
Subjects:	R Medicine > R Medicine (General) > R856-857 Biomedical engineering. Electronics. Instrumentation T Technology > T Technology (General)
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	01 Mar 2023 02:14
Last Modified:	01 Mar 2023 02:14
URII:	http://shdl.mmu.edu.my/id/eprint/11166

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