Citation
Lim, Tze Ming and Liew, Tze Wei and Khan, Mohammad Tariqul Islam (2022) Factors Affecting the Adoption of Banking Chatbot in Malaysia. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)
Text
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Abstract
Purpose of the study • To determine the impact of AI features on technological features, affective factors and trust factors towards the intention to adopt banking chatbot in Malaysia. • To determine the relationship between technological features, affective factors, trust factors and intention to adopt banking chatbot in Malaysia.
Item Type: | Conference or Workshop Item (Poster) |
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Uncontrolled Keywords: | Artificial intelligence (Cybernetics) |
Subjects: | Q Science > Q Science (General) > Q300-390 Cybernetics |
Divisions: | Faculty of Business (FOB) |
Depositing User: | Ms Nurul Iqtiani Ahmad |
Date Deposited: | 23 Dec 2022 06:41 |
Last Modified: | 23 Dec 2022 06:41 |
URII: | http://shdl.mmu.edu.my/id/eprint/10985 |
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