Factors Affecting the Adoption of Banking Chatbot in Malaysia

Citation

Lim, Tze Ming and Liew, Tze Wei and Khan, Mohammad Tariqul Islam (2022) Factors Affecting the Adoption of Banking Chatbot in Malaysia. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

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Abstract

Purpose of the study • To determine the impact of AI features on technological features, affective factors and trust factors towards the intention to adopt banking chatbot in Malaysia. • To determine the relationship between technological features, affective factors, trust factors and intention to adopt banking chatbot in Malaysia.

Item Type: Conference or Workshop Item (Poster)
Uncontrolled Keywords: Artificial intelligence (Cybernetics)
Subjects: Q Science > Q Science (General) > Q300-390 Cybernetics
Divisions: Faculty of Business (FOB)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 23 Dec 2022 06:41
Last Modified: 23 Dec 2022 06:41
URII: http://shdl.mmu.edu.my/id/eprint/10985

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