Citation
Mohd. Suki, Norazah (2006) Consumer Innovation And Adoption Of Online Shopping: Malaysian Internet User's Perspective. PhD thesis, Multimedia University. Full text not available from this repository.
Official URL: http://myto.perpun.net.my/metoalogin/logina.php
Abstract
Innovative online shoppers possess certain special characteristics since they have a broad range of online shopping experiences and awareness and hence, are interested online retailer to learn how innovative these customers are. Not many researchers hav ebeen conducted on the innovativeness of online shoppers. The study has been carried out to provide an in-depth knowledge on this issue.
| Item Type: | Thesis (PhD) |
|---|---|
| Subjects: | T Technology > TX Home economics |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Rosnani Abd Wahab |
| Date Deposited: | 05 Aug 2010 03:40 |
| Last Modified: | 05 Aug 2010 03:40 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1092 |
Downloads
Downloads per month over past year
 Edit (login required) |