Citation
Low, Say Giat (2006) Case Study Of Prestsar Group. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This case study is concerned with the marketing strategies and business strategies of one of the leading steel service centre, Prestar Group, in Malaysia. In short, this paper will integrate and apply the strategic management and marketing management theories and practices towards solving company issues and problems.
Item Type: | Thesis (Masters) |
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Subjects: | L Education > LB Theory and practice of education |
Divisions: | Faculty of Management (FOM) |
Depositing User: | Ms Suzilawati Abu Samah |
Date Deposited: | 19 Jul 2010 07:52 |
Last Modified: | 19 Jul 2010 07:52 |
URII: | http://shdl.mmu.edu.my/id/eprint/1065 |
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