Citation

Wan Shaharuddin, Wan Yusoff and Ahmad, Mokhtarrudin and Omar, Suhaida and See, Yasmin (2022) Gossip as a medium of informal communication: A measurement model of gossip engagement at the workplace. SEARCH Journal of Media and Communication Research, 14 (2). pp. 47-61. ISSN 2672-7080

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Abstract

The presence of gossip in day-to-day communication has made this practice a common phenomenon among the members of society. Even though the sources are disputable, the inclination to engage in gossip as an informal communication medium indicates that it is still highly regarded as one of the strategies for getting information instantaneously. This study aims to develop a measurement model of Gossip Engagement by utilising four measurements: Positive Job-related Gossip, Negative Non-Job-related Gossip, Negative-Job-related Gossip, and Positive Non-Job-related Gossip adapted from the Workplace Gossip Scale (WGS). A total of 187 respondents participated voluntarily during the pilot test procedure. Principal component analysis and varimax rotation were conducted in the exploratory factor analysis procedure.

Item Type:	Article
Uncontrolled Keywords:	Informal communication, gossip engagement, workplace gossip scale, confirmatory factor analysis, measurement model
Subjects:	B Philosophy. Psychology. Religion > BF Psychology (General) > BF1-990 Psychology
Divisions:	Faculty of Applied Communication (FAC)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	14 Sep 2022 02:12
Last Modified:	14 Sep 2022 02:12
URII:	http://shdl.mmu.edu.my/id/eprint/10439

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