Developing a Forecasting Framework for Green Volunteering among Malaysian Youth


Tan, Xin Yee and Chong, Chin Wei and Ojo, Adedapo Oluwaseyi (2022) Developing a Forecasting Framework for Green Volunteering among Malaysian Youth. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.

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Background - Green volunteering, in which volunteers commit to environmental protection and conservation, has gotten a lot of attention in recent years. It was suggested that the climate catastrophe may be mitigated if green volunteering is scaled up rapidly. Similarly, young individuals’ participation in volunteer activities has recently come under scrutiny. These young generations are the first to be affected as the climate issues peak and they are enthusiastic to bring a change to the world. Multistakeholders are passionate to connect “youth” and “green volunteering. However, little attention has been paid to the motivation and reasons behind youth volunteering, and this may bring a substantial impact on the promotion of volunteerism efforts. Purpose - The goal of this study is to look into the possible motivating factors and challenges that could influence green volunteering behaviors among Malaysian youth by learning their perceptions, expectations, experiences and behaviors related to volunteering. Design/methodology/approach - This study analyses the links between potential motivational factors, challenging circumstances, and teenagers' engagement in green volunteering using the Volunteer Functions Inventory (VFI) and the Norm Activation Model (NAM). With a questionnaire that examines the behaviours, awareness, experiences, motivating factors, and problems of youth engagement in volunteering activities, this study explores one's probable motivating variables to volunteer in the environmental setting, specifically in young adults. To explore the linkages inside the framework, the data was ran through regression models. Findings/Expected Contributions - We report multiple lines of evidence that young adults are committed to volunteering in an environmental context and they could be moved further with support. All 9 factors in both VFI(6) and NAM(3) are found to be significantly influencing the green volunteerism intention among Malaysian youth. These young people were more likely to participate in voluntary activities if they could provide positive values, such as the opportunity to demonstrate altruism and humanism; provide understanding, such as the opportunity to learn, acquire knowledge, improve existing skills and knowledge, and exercise existing skills; and provide career-related benefits, such as the opportunity to gain experience for career development. Research limitations - To our knowledge, this is the first time the VFI and NAM have been validated in a Malaysian population in a green setting, hence literature support is limited. The study sample does not accurately reflect the Malaysian population aged 18 to 25. There has also been no test-retest reliability. This study also fails to capture and measure the participants' genuine pro-environmental behaviour. Originality/value - This study explores the current state of Malaysian youth regarding participating in environmental protection-related volunteering activities. Understanding their experiences, expectations, attitudes, and behaviors helps create a clear path that would support promoting such proenvironmental behaviors. The results also support the framework’s validity in examining the motivating factors behind the green volunteering behaviours among Malaysian youth.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: youth volunteerism, green volunteerism, Volunteer Functions Inventory, Norm Activation Model, Malaysia
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5546-5548.6 Office management
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 12 Aug 2022 05:54
Last Modified: 19 Aug 2022 08:15


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