Citation

Shahreki, Javad and Tan, Siew Ling and Ibrahim, Nor Fauziana and Lim, Audrey Li Chin and Jayiddin, Nur Faezah and Yeow, Jian Ai (2022) The effect of big five personality traits on social network usage among the young generation. International Journal of Business Excellence, 26 (3). p. 378. ISSN 1756-0047

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Abstract

Though the number of users of social networks is ever-increasing, only a few studies have been conducted to evaluate and explore users' specific personality traits that influence them to use social networks. This study aims to examine the effects of the big five personality traits on social network usage among the young generation. A conceptual model was designed and subsequently examined, using data accumulated from 126 members of Generation Y and Generation Z. Data analysis was carried out, and the hypotheses were tested using the partial least squares-structural equation modelling (PLS-SEM) analysis. The results revealed that, individuals with elevated levels of neuroticism, extraversion and openness personality traits, were more inclined to using social network platforms.

Item Type:	Article
Uncontrolled Keywords:	Social network, personality traits, generation, social network usage, SNU
Subjects:	H Social Sciences > HA Statistics > HA1-4737 Statistics (General) > HA29-32 Theory and method of social science statistics
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	06 Oct 2022 02:33
Last Modified:	06 Oct 2022 02:33
URII:	http://shdl.mmu.edu.my/id/eprint/10233

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