Citation

Milin, Rondy M. (2005) Consumer Attitudes Toward Web Personalization: A Malaysian Perspective. Masters thesis, Multimedia University.

Full text not available from this repository.

Abstract

This research describes an empirical study on Malaysian Internet users. Purposive sampling will be used on adult Malaysian consumers and they are to choose answers with regards to their attitude and perception toward personalization.

Item Type:	Thesis (Masters)
Subjects:	T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	15 Jul 2010 02:50
Last Modified:	15 Jul 2010 02:50
URII:	http://shdl.mmu.edu.my/id/eprint/1006

Downloads

Edit (login required)