A Study On Influence Of Branding On Consumer Purchasing Behaviour

Kishore, T (2006) A Study On Influence Of Branding On Consumer Purchasing Behaviour. Masters thesis, Multimedia University.

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Abstract

The main focus of this research was placed upon the study of correlation between brands and demographics, i.e how important the brand in terms of influence for people of different age demographics.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management > HD61 Risk in industry. Risk management
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 15 Jul 2010 01:10
Last Modified: 15 Jul 2010 01:10
URI: http://shdl.mmu.edu.my/id/eprint/994

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