Proton Holdings Berhad Strategies For The Ist National Automobil Company

Narayanasamy, Logeswary (2005) Proton Holdings Berhad Strategies For The Ist National Automobil Company. Masters thesis, Multimedia University.

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Abstract

Proton has made a major step in upgrading its engineering capabilities with the acquisition of Lotus Group International Limited (Lotus) and partnership with various group such as Petronas, Modenas, Phoenix and recently with Volkswagen AG. Proton has the intellectual property for four platforms and plans to sell these platform to collect royalties.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 15 Jul 2010 01:15
Last Modified: 15 Jul 2010 01:15
URI: http://shdl.mmu.edu.my/id/eprint/989

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