Citation

Almsalati, Farag and Norhashim, Mariati and Dorasamy, Magiswary (2021) Challenges of E-Commerce Adoption towards Supporting Code Sharing at Libyan Airlines. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

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Abstract

Libyan Airlines struggles to survive due to European Union restrictions, and by extension, the Libyan economy suffers as well. To allow a greater flow of goods and passengers internationally, the only viable solution is to rely on code-sharing with airlines from other countries. For code sharing to succeed, it is critical to use e-commerce as a platform to increase demand for flights. Although e-commerce can play a vital role in gaining a competitive advantage in the airline industry, not all countries can successfully implement e-commerce. Libya faces economic obstacles such as war, lack of infrastructure and low internet penetration. As a result, few e-commerce enterprises succeed in Libya. Most literature on e-commerce exists in technologically advanced and economically stable countries. There is little literature on e-commerce success in a hostile environment. As a result, the purpose of this study is to investigate various factors that would contribute to a successful e-commerce strategy for Libyan airlines. Research objectives – (i) To explore challenges faced by LA in implementing e-commerce, (ii) to investigate how internal resource hindering the implementation of e-commerce in LA, (iii) to explore how external environmental factors hindering implementation of e-commerce in LA, (iv) to investigate if e-commerce adoption can support code-sharing for LA e-commerce.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	2nd Post Graduate Social Science Colloquium Proceedings 2021 (Book of Abstract)
Uncontrolled Keywords:	Airlines, competitive advantage, e-commerce, Libya, Resource Based View (RBV)
Subjects:	H Social Sciences > HE Transportation and Communications > HE1-9990 Transportation and communications (General) > HE9761-9900 Air transportation. Airlines
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	18 Oct 2021 05:06
Last Modified:	18 Oct 2021 05:06
URII:	http://shdl.mmu.edu.my/id/eprint/9653

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