Exit Behaviors Of Credit Cardholders In Selected Local Banks In Malaysia

Abdul Halim, Ahmad Subky (2005) Exit Behaviors Of Credit Cardholders In Selected Local Banks In Malaysia. Masters thesis, Multimedia University.

Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...

Abstract

This research based study focuses on credit cardholder's exit behavior of selected banks in general and in particular their resolution efforts with credit card problems and the likelihood of exiting , that is, discontinuing the use of a given credit card or of the financial institution associated with the card. The study of Consumer Behavior was of the prime interest, as failure to adhere to the principle shall prove futile and lead to exit behaviors.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HG Finance > HG1710 Electronic Funds Transfers
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 13 Jul 2010 03:18
Last Modified: 13 Jul 2010 03:18
URI: http://shdl.mmu.edu.my/id/eprint/925

Actions (login required)

View Item View Item