Proton Holdings : A Case Study


Abdullah, Elena Chiang (2005) Proton Holdings : A Case Study. Masters thesis, Multimedia University.

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The study was an overall analysis of the company, its performance, the challenges and the effectiveness of the actions that has been taken. The study also proposes strategies and an action plan based on a detailed strategic analysis of Proton to enable the company to remain competitive.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 06 Jul 2010 06:31
Last Modified: 06 Jul 2010 06:31


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