Perusahaan Otomobil Nasional Berhad: Maintaining Dominance In The Malaysian Automobile Industry

Camillus, Nillian (2005) Perusahaan Otomobil Nasional Berhad: Maintaining Dominance In The Malaysian Automobile Industry. Masters thesis, Multimedia University.

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Abstract

In order to remain competitive as well as to contribute to national economy, PROTON needs to improve on productivity, explore opportunity to diversify in the income base, wider the model of car , comprehensive coverage on corporate governance policies and mechanism, explore new marketing approaches and intensify technology.

Item Type: Thesis (Masters)
Subjects: T Technology > TL Motor vehicles. Aeronautics. Astronautics
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 05 Jul 2010 06:43
Last Modified: 05 Jul 2010 06:43
URI: http://shdl.mmu.edu.my/id/eprint/834

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