Case Study On Luster Industries Berhad


Hin, Ong Chen (2004) Case Study On Luster Industries Berhad. Masters thesis, Multimedia University.

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The principal activities of Luster are manufacturing of precision plastic parts and components, PCBA, sub assembly and full assembly of plastic parts and components; and investment holdings. This paper traces the history of Luster, the internal and external environments which it operates, its strengths, weaknesses, opportunities and threat and finally the proposed strategies to be employed in its core competencies to reposition itself in the plastic injection moulding industry.

Item Type: Thesis (Masters)
Subjects: T Technology > TS Manufactures
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 02 Jul 2010 09:07
Last Modified: 02 Jul 2010 09:07


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