A Study On "Donor Influence In Giving Behaviour" In Majlis Kanser Nasional (MAKNA)

Appannah, Vemanna (2004) A Study On "Donor Influence In Giving Behaviour" In Majlis Kanser Nasional (MAKNA). Masters thesis, Multimedia University.

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Abstract

Non-for -Profit Organization (NPO) is an economic institution that operates like a business which serve the public without the intent of making profit or financial gain. The study of this project paper refers to Majlis Kanser Nasional (MAKNA), a NPO dedicated to provide quality life for cancer afflicted patients. receiving funds or rather collecting funds are part of their battle to sustain themselves at the fore front of the NPO business.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management > HD61 Risk in industry. Risk management
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 02 Jul 2010 04:06
Last Modified: 02 Jul 2010 04:06
URI: http://shdl.mmu.edu.my/id/eprint/800

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