Case Study On Toyota Motor Corporation

Masthan Ghani, Seeni Mohamed (2004) Case Study On Toyota Motor Corporation. Masters thesis, Multimedia University.

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Abstract

This case study is intended to study comprehensively about the success of Toyota Motor Corporation (TMC), the second largest automaker in the world after General Motors Corporation (GM). In this paper also, through careful and systematic approach has identified a number of key strategic approaches that could be used by Toyota to gain extra competitive advantages and to ensure that the company's vision is fulfilled.

Item Type: Thesis (Masters)
Subjects: T Technology > TL Motor vehicles. Aeronautics. Astronautics
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 05 Jul 2010 07:04
Last Modified: 05 Jul 2010 07:04
URI: http://shdl.mmu.edu.my/id/eprint/762

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