Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry

Abang Zainal Abidin, Dayang Nuryati (2004) Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry. Masters thesis, Multimedia University.

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Abstract

Maxis has been successfully building its brand name and achieving profitable growth through a value proposition of premium and quality in terms of brand name, network, customer services, products and services, distribution and financial management. However, as competition intensifies, Maxis faces many challenges in the current telecommunications landscape especially as there are only 3 major players in the industry.

Item Type: Thesis (Masters)
Subjects: T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5101-6720 Telecommunication
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 05 Jul 2010 07:14
Last Modified: 05 Jul 2010 07:14
URI: http://shdl.mmu.edu.my/id/eprint/759

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