E-Business: New Business Models And Strategies

Tan, Cathy Kwee Tian (2000) E-Business: New Business Models And Strategies. Masters thesis, Multimedia University.

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This paper investigates how companies create new business model and strategies to compete online. It is not meant to be an exhaustive, precise analysis of all the difference of e-business models. It does not discuss about technology underpinnings. However, it sets to examine key elements of successful models and strategies in e-business.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 29 Jun 2010 03:18
Last Modified: 29 Jun 2010 03:18
URI: http://shdl.mmu.edu.my/id/eprint/700

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