Motor Insurance Purchase Behaviour: A Study Of Malaysian Consumers' Preferences Of Conventional And Online Purchase Methods

Lan, Lok Bee (2004) Motor Insurance Purchase Behaviour: A Study Of Malaysian Consumers' Preferences Of Conventional And Online Purchase Methods. Masters thesis, Multimedia University.

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Abstract

The purpose of the study was to empirically examine the relative factors (demography, security, website design, and convenience) that significantly influence the motor insurance consumers' choice between online purchase and face-to face service in Malaysia.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HG Finance > HG1710 Electronic Funds Transfers
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 29 Jun 2010 03:51
Last Modified: 29 Jun 2010 03:51
URI: http://shdl.mmu.edu.my/id/eprint/690

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