Nestle (Malaysia) Berhad Research On Customer Perception Versus Company Business Strategy

Thanil Selrean, Kalai Selvi (2003) Nestle (Malaysia) Berhad Research On Customer Perception Versus Company Business Strategy. Masters thesis, Multimedia University.

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Abstract

Through the research , the author could increase her understanding on the customers buying habit, purchasing pattern as well as the strength of Nestle Berhad.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 29 Jun 2010 05:49
Last Modified: 29 Jun 2010 05:49
URI: http://shdl.mmu.edu.my/id/eprint/670

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