Citation

Thanil Selrean, Kalai Selvi (2003) Nestle (Malaysia) Berhad Research On Customer Perception Versus Company Business Strategy. Masters thesis, Multimedia University.

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Abstract

Through the research , the author could increase her understanding on the customers buying habit, purchasing pattern as well as the strength of Nestle Berhad.

Item Type:	Thesis (Masters)
Subjects:	L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	29 Jun 2010 05:49
Last Modified:	29 Jun 2010 05:49
URII:	http://shdl.mmu.edu.my/id/eprint/670

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