Park May Berhad Confronting The Competitive Public Transportation Industry In Malaysia

Chia, Yaroni Ching Ling (2003) Park May Berhad Confronting The Competitive Public Transportation Industry In Malaysia. Masters thesis, Multimedia University.

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Abstract

A case study of Park May Berhad regarding its confrontation of the competitive public transportation industry in Malaysia. The internal and external environment of the organisation is explored and this also including understanding its major competitors.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 29 Jun 2010 05:57
Last Modified: 29 Jun 2010 05:57
URI: http://shdl.mmu.edu.my/id/eprint/665

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