Credit Card Brand: Does It Matter? A Malaysian Perspective

Hui, Liew Shio (2003) Credit Card Brand: Does It Matter? A Malaysian Perspective. Masters thesis, Multimedia University.

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Abstract

This research paper attempts to find out consumers' perception about the credit card branding in Malaysia. This paper is trying to give an overview about the credit card industry and provide some empirical evidence on the subject matters, the brand and its related matters.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 29 Jun 2010 06:04
Last Modified: 29 Jun 2010 06:04
URI: http://shdl.mmu.edu.my/id/eprint/661

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