Malaysia Airlines System Berhad: Strategies For A Chaotic And Turbulent Global Environment After The Tragedy Of September 11

Itam, Muhammad Dahlan (2003) Malaysia Airlines System Berhad: Strategies For A Chaotic And Turbulent Global Environment After The Tragedy Of September 11. Masters thesis, Multimedia University.

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Abstract

The aim of this thesis paper is to trace the history of MAS, to detail the internal and external environments in which it operates in, its strengths, weaknesses, opportunities and treats and finally to recommend the strategies that it should employ to return itself to profitability levels.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 29 Jun 2010 06:18
Last Modified: 29 Jun 2010 06:18
URI: http://shdl.mmu.edu.my/id/eprint/658

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