The Efficiency of e-Commerce and Social Media on Product Innovation and Business Success

Jayashree, Sreenivasan and Malarvizhi, Chinnasamy Agamudainambi and Abdollahbeigi, Bentolhoda and Salehi, Farhang (2016) The Efficiency of e-Commerce and Social Media on Product Innovation and Business Success. Advanced Science Letters, 22 (5). pp. 1411-1414. ISSN 1936-6612

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Abstract

In the recent times, social media as well as e-commerce have become crucial issues for various organizations in many industries, especially in bigger firms because of the complex aspects of business activities. This research evaluates the concept of social media and e-commerce with the aim of developing a theoretical model for its relationship with product innovation and business success. This research identifies the dimensions for the proposed model for social media and e-commerce, product innovation and business success. This study is important mainly because of the fact that e-commerce and social media are two aspects gaining considerable attention in the research field as well as in the business world with considerable significance.

Item Type: Article
Uncontrolled Keywords: Business Success, Product Innovation, Social Media, e-Commerce
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 02 Feb 2017 05:20
Last Modified: 02 Feb 2017 05:20
URI: http://shdl.mmu.edu.my/id/eprint/6398

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