Factors that influence green purchase behaviour among young consumers

Tan, Seng Huat and Yeo, Sook Fern and Goh, Mei Ling and Chong, Sin Woon and Cheah, Chew Sze (2014) Factors that influence green purchase behaviour among young consumers. Advanced Materials Research, 1051. pp. 1035-1039. ISSN 1662-8985

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Official URL: http://www.scientific.net/AMR.1051.1035

Abstract

The worsening environmental issues have called for more thoroughgoing technological, institutional and social transformations taking place in the world. Green industry is seen as one of them. Investments and research development in green technology and green products are remedial actions to reduce environmental deterioration. The objective of this paper is to examine the factors that influence green purchase behavior among young consumers. A total sample of 204 green product users was collected through self-administrative questionnaires in Melaka, Malaysia. The results show that environmental concern, social influence and government and industry role are three independent variables that have relationship with green purchase behavior among consumers.

Item Type: Article
Additional Information: Chapter 8: Industrial Engineering and Business Management
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HG Finance
Divisions: Faculty of Business (FOB)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 12 Feb 2015 05:14
Last Modified: 12 Feb 2015 05:14
URI: http://shdl.mmu.edu.my/id/eprint/5970

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