Customer Satisfaction In Banking Industry Of Melaka

Peng, Ngo Siau (2002) Customer Satisfaction In Banking Industry Of Melaka. Masters thesis, Multimedia University.

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Abstract

Base on the five-critical factor of customer -perceived service quality and four-dimension of relationship marketing, this study is to identify the key determinant of service quality and relationship marketing in banking services.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 24 Jun 2010 11:08
Last Modified: 24 Jun 2010 11:08
URI: http://shdl.mmu.edu.my/id/eprint/582

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