Determinants of green technology adoption by higher learning institutions: The development of a technology adoption framework

Gan, Chin Lay and Ahmad, Rashidah and Boey, Huey Ming (2013) Determinants of green technology adoption by higher learning institutions: The development of a technology adoption framework. In: Entrepreneurship Vision 2020: Innovation, Development Sustainability, and Economic Growth - Proceedings of the 20th International Business Information Management Association Conference, IBIMA 2013. International Business Information Management Association, IBIMA, pp. 279-286. ISBN 978-0-9821489-9-0

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Official URL: http://www.ibima.org/KL2013/papers/ganc.html

Abstract

The purpose of this paper is to present a comprehensive look on the key factors that may encourage higher learning institutions to adopt green technology. An extensive literature review was conducted and found a research gap in the area of green technology adoption by higher learning institutions in Malaysia. Based on this premise, the authors set out to propose a green technology adoption framework. Extensive literature reviews resulted in the identification of five constructs: cost, environmental concern, perceived usefulness, perceived ease of use, and research involvement. These constructs will determine green technology adoption intention of higher learning institutions. Five hypotheses were formulated for future empirical research to assess the willingness and readiness of higher learning institutions to adopt green technology innovations. Though the study is conceptual in nature, its findings can be used as the foundation for future research in order to assess the readiness of higher learning institutions in Malaysia to implement green initiatives and practices.

Item Type: Book Section
Additional Information: 20th International Business Information Management Association Conference, IBIMA 2013; Kuala Lumpur; Malaysia; 25 March 2013 through 26 March 2013
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Centre for Diploma Programmes (CDP)
Faculty of Business and Law (FBL)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 29 Aug 2014 04:18
Last Modified: 29 Aug 2014 04:18
URI: http://shdl.mmu.edu.my/id/eprint/5712

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