Competitiveness of local and foreign hypermarkets in Malaysia: A case study in Melaka

Mohamad Tahier, Safuraa Liyana and Plamel Nathan, Robert Jeyakumar and Ismail, Hishamuddin and Balakrishnan, Kavitha (2013) Competitiveness of local and foreign hypermarkets in Malaysia: A case study in Melaka. In: Entrepreneurship Vision 2020: Innovation, Development Sustainability, and Economic Growth - Proceedings of the 20th International Business Information Management Association Conference, IBIMA 2013. International Business Information Management Association, IBIMA, pp. 491-500. ISBN 978-0-9821489-9-0

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Official URL: http://www.ibima.org/KL2013/papers/safu.html

Abstract

Retail industry has evolved as a significant contributor to the economy. To be a successful hypermarket retailer, it is important to understand the dynamics of the hypermarket industry and to understand the behaviours of the consumers. Findings from empirical work indicates that store's attributes, product attributes, promotions activities, and customer relationship management are essentially and significantly correlated with satisfaction dimensions of hypermarkets. The findings in this study would possibly assist the local players in assessing their weaknesses and improving their services delivery so as to be more competitive in this lucrative yet challenging retail industry. Understanding consumer's shopping behaviour most will probably help retailers to gain more profitability and create competitiveness between local and foreign players. This report presents the finding of the pilot study with responses from 150 respondents from local hypermarket (Mydin) and foreign hypermarket (Tesco), using a Quota sampling, 75 data segregated to local and foreign hypermarkets. The finding shows that customer relationship management and store attributes play a vital role among shoppers in evaluating local and foreign hypermarkets’ performance.

Item Type: Book Section
Additional Information: 20th International Business Information Management Association Conference, IBIMA 2013; Kuala Lumpur; Malaysia; 25 March 2013 through 26 March 2013
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Business and Law (FBL)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 29 Aug 2014 04:07
Last Modified: 29 Aug 2014 04:07
URI: http://shdl.mmu.edu.my/id/eprint/5710

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