The effects of university quality on emotional attachment: A case from a private higher education institution

Abdullah, Aznur Hajar and Wasiuzzaman, Shaista (2014) The effects of university quality on emotional attachment: A case from a private higher education institution. Procedia - Social and Behavioral Sciences, 130. pp. 282-292. ISSN 1877-0428

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Abstract

This study measures the influence of six university qualities, namely academic quality, academic staff quality, management quality, industrial link quality and facilities’ quality on emotional attachment. A sample of 489 undergraduate students of a private higher academic institution was collected. Using structural equation modeling, it is found that management quality, academic program quality, facilities quality and industrial link quality form significant relationship with emotional attachment. The results provide important findings to researchers for future research directions and management of higher education institutions (HEIs).

Item Type: Article
Additional Information: 4th International Conference on Marketing and Retailing 2013, INCOMaR 2013
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Management (FOM)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 30 Jun 2014 01:20
Last Modified: 09 Jan 2015 10:57
URI: http://shdl.mmu.edu.my/id/eprint/5600

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